Question 3: What kind of media institution might distribute your media product and why?

I have previously looked into media institutions that distribute magazines, in particular i researched into IPC media whom are a large institution and distribute various magazine genres, including well known ones such as Now, Womans Weekly, Teen Now and NME. 

By looking further into IPC media and other institutions such as WWMD, BBC and Bauer I concluded that IPC media would be the best suited media institution to distribute my magazine. 

I found that IPC Media Ltd, a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.

"IPC Media is the UK's leading consumer magazine and digital publisher

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month."

I noticed that IPC media only distribute one music magazine, that being NME. NME is a well known magazine and sells a great amount of magazines with a vast amount of fans who loyally buy each edition. As they do only have one large music magazine as their brand that they publish i felt IPC media would be a good company to use for my pop magazine. The genre of NME is also very different to my magazine, with NME being aimed at both genders with interests in rock and indie music whereas mine is aimed specifically at girls and with a major pop music focus.

I feel that the brands that IPC media already own have a wide range of genres and audiences that they target, ranging from womans weeklies, sport, fashion and beauty, home and style and TV entertainment. Most of their magazines target an older audience with very few that are for young adults, teenagers and young girls. It was apparent to me that they had only one magazine that was targeted at teenagers and young girls, which is Teen Now.

Teen Now is a magazine that IPC media have only recently launched, but it is evident that it  is proving popular by teenagers. Therefore my magazine could have the same affect because

although my magazine is similar to Teen Now, I feel mine is more music related rather than the typical teen magazine that have gossip and fashion dominantly in there, because of this i think that there is a gap in IPC medias portfolio for a magazine aimed at teenage girls and with a focus of pop music. 

Due to IPC media having a great success in their magazine brands it would be the best one for my magazine. I feel they need a pop magazine, because of the success that NME has had it would be a good idea to see if a pop magazine has the same effect.  NME is now dominated by their website due to the audience that they target, IPC Media are starting to see a drop in sales due to this. however by them launching my magazine which is aimed at young teenage girls it is an easy audience to target as they are not yet completely taken over by social media and therefore still find pleasure in purchasing a magazine.