Fashion Magazine
By analyzing
this cover of ‘Company’ magazine there are many connotations to be mentioned.
It is evident that this magazine is targeted for girls, aiming at a niche
audience of young girls between the ages of 16-25. This is clear because it
presents its main image as a young model, the colour scheme is suited to girls
and the genre of the magazine being fashion makes it easily identifiable that
its aim is for girls.
The image used is the winner of ‘Britain and Irelands Next Top Model’ this would attract the audience into buying it if they watched the series and also if they aspire to be a model themselves. The ideology of this cover is that the image is so dominant and illustrates a young model with a perfect complexion, figure and sense of fashion, it projects that all young girls should be fond of this and take an interest. The model used is someone who certain people wouldn’t know unless they had a liking to the fashion genre, therefore it is only endearing for certain girls.
The image used is the winner of ‘Britain and Irelands Next Top Model’ this would attract the audience into buying it if they watched the series and also if they aspire to be a model themselves. The ideology of this cover is that the image is so dominant and illustrates a young model with a perfect complexion, figure and sense of fashion, it projects that all young girls should be fond of this and take an interest. The model used is someone who certain people wouldn’t know unless they had a liking to the fashion genre, therefore it is only endearing for certain girls.
This is a regard to younger
girls as apposed to older women because the style and format of what is
included in the magazine is appealed to a different sense of fashion, only
including clothing that are appropriate for the younger audience. Older women
wouldn’t be enticed to buy the magazine due to the modern feel of the cover;
the font style is quirky and aesthetic in comparison to font used in magazines
targeted at older aged women. The colours are also bright which is a contrast
to the ideological bold, darker colours that are used on other magazines; these
colours would attract teenagers more so.
The use of the main cover line ‘new
season fashion’ corroborates this idea that girls should follow the new trends
along with the new season and therefore buying this magazine will help approach
this. Having images of clothing and style will make girls who have an interest
in fashion to buy it so that they can be aware of the new season fashion. The
cover itself is very restricted to girls because of the codes and conventions
it has used.
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